Dad Hustle Project
Beyond dirty diapers and little league games, conference calls and corporate ladders, ever wonder if there’s something more? Something to light your soul on fire and awaken your spirit? Something to help you make the extra income and impact you were born for? For more than 15 years, I’ve been searching for that something. It’s led me across the country, through 3 side hustles, countless lessons learned and thousands of dollars earned. Now I want to show you what I’ve learned as I embark on a new mission to help 1 million dads build the digital side businesses of their dreams without missing out on the moments in life with the people they love. This podcast is your daily dose of ideas, inspiration and insights to dream bigger, build a modern side hustle you’re proud of and live the life you’ve always wanted for yourself and your family. This show is hosted by Jeff Johnson, Founder of the Dad Hustle Project and creator of the S.M.A.R.T.E.R. Side Hustle framework, designed for busy dads and families.
Episodes
Tuesday Feb 28, 2023
Why Are Your Future Customers Craving a New Opportunity?
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
There are some very specific reasons why future customers of your Dad Hustle are looking for a new opportunity. In this episode, we'll cover:
The reasons why most future customers are looking for a new opportunity
Why focusing on a new opportunity is the right move to grow your Dad Hustle
How to tap into the "new opportunity play" of every situation
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Monday Feb 27, 2023
What’s the One Thing Everyone is Asking Themselves All the Time?
Monday Feb 27, 2023
Monday Feb 27, 2023
There is one thing that everyone is always asking themselves and this one question can help you develop smarter marketing for your Dad Hustle. In this episode, we'll cover:
The "one question" everyone is always asking themselves
Why building your marketing around this "one question" makes sense
How to leverage the "one question" for the growth of your Dad Hustle
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Sunday Feb 26, 2023
Why Improvement Offers Always Fail and How to Avoid Them
Sunday Feb 26, 2023
Sunday Feb 26, 2023
There are certain offers that you can make with your Dad Hustle that are effective and others that aren't as effective. In this episode, we'll cover:
What is an improvement offer and why they always fail
How to integrate new opportunity offers into your Dad Hustle vs. improvement offers
The affect that new opportunity offers can have on your prospective customers and why they're so valuable
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Saturday Feb 25, 2023
Why Focusing on Frustrated Prospects is the Best Strategy
Saturday Feb 25, 2023
Saturday Feb 25, 2023
When thinking about the prospective customers that you'll focus on through your strategy, there is one group that will allow you the greatest success. In this episode, we'll cover:
Why focusing on frustrated prospects is the best move
How to approach frustrated prospects in the most effective manner
the key areas you want to focus on when communicating with frustrated prospects
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Friday Feb 24, 2023
How to Think of Your Target Market (the Right Way)
Friday Feb 24, 2023
Friday Feb 24, 2023
When determining the way you'll reach your target market for your Dad Hustle, there are a couple of critical things to remember. In this episode, we'll cover:
The common mistake that many side hustlers make when thinking about their target market
How to think about your target market and the best ways to market to them
Why a few pivots in your approach to marketing your offering could make all the difference
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Thursday Feb 23, 2023
What are the 3 Core Desires and Why Should They Matter to You?
Thursday Feb 23, 2023
Thursday Feb 23, 2023
Did you know that there are really only three core desires that your audience have and it's up to you to tap into these desires with effective marketing messages? In this episode, we'll cover:
What the 3 core desires are and how they are expressed through common needs
How to tap into the 3 core desires with your offer
Why it's vitally important to focus on just one of the 3 core desires at a time
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Wednesday Feb 22, 2023
Why Your Story Always Matters More Than Your Strategy
Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
Why is telling your story so important and why is it even more vital than your overall strategy for your Dad Hustle? In this episode, we'll cover:
The common mistake many Dad Hustlers make when it comes to prioritizing their story and telling it effectively
How to better frame up your story and your background as valuable to your greater offering
The elements of your story to focus on when looking to add value
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Tuesday Feb 21, 2023
The Big Mistake Many Make When Selling Their Advice Online
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
What's the biggest mistake many people make when selling their advice online? In this episode, we'll cover:
The simple mistake that a lot of people make when they try to sell their advice to others online
Why this mistake will never help you sell more or get more customers
How to avoid this mistake when you're selling
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Monday Feb 20, 2023
Why Having a Framework Sets You Apart from the Rest
Monday Feb 20, 2023
Monday Feb 20, 2023
Why does having a framework for what you are teaching others through your Dad Hustle matter? In this episode, we'll cover:
What frameworks allow you to accomplish
The messages that frameworks communicate with your prospective and current customers
How solid frameworks can build your Dad Hustle bigger and faster
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
Sunday Feb 19, 2023
5 Steps to Mastering Persuasion for Your Dad Hustle
Sunday Feb 19, 2023
Sunday Feb 19, 2023
How can you be highly persuasive with your Dad Hustle offering even if you're not "salesy"? In this episode, we'll cover:
Why the first moments with a prospect are the most important to your overall presentation
How to ensure you cover the things that matter most to your prospective customers
What to touch on to ensure that you can convert curious visitors into raving fans
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.
Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.
Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
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