In this episode, we dig deep into the Dad Hustle Project's 7-step framework for a S.M.A.R.T.E.R. Side Hustle by tackling the sixth step which is to Engage. We'll talk about:
- How and when to gather testimonials from your new customers online and why this matters at each stage of their relationship with you.
- Why creating unstructured follow up communication with current and past customers is a powerful tool to leverage.
- How to spot "hyper-buyers" and continue to serve them at the highest levels in your Dad Hustle.
The S.M.A.R.T.E.R. Side Hustle framework is the bedrock of what our entire Dad Hustle project is built on. As we develop a deeper understanding of this, we'll naturally take our ideas and actions around our own Dad Hustles to the next level.
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
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